Transparent Pricing

One PA. Every task.
No surprises.

Start with the core PA plan and add exactly what your business needs — nothing more. Every add-on is built to pay for itself, and you stay in control at every step.

All prices shown exclude VAT  ·  Rolling monthly  ·  No long-term contracts

Start Here
The Core PA Plan

Everything you need to stop losing jobs and enquiries to a missed message. Works across all industries — tailored to your business, your voice, your calendar.

Core Plan — All Industries
SmoothDay PA

Your AI personal assistant — available 24/7 on WhatsApp, answering customer enquiries in your voice, booking jobs straight into your calendar, and handling your admin while you focus on the work that earns.

£83.33
+ VAT  /  per month
✓
24/7 WhatsApp PAAnswers customer enquiries in your name, in your voice, within minutes — day or night
✓
Job & Appointment BookingChecks your availability, books the job and sends confirmations — automatically
✓
Google Calendar IntegrationAll bookings sync directly — your diary always up to date, wherever you are
✓
Draft Approval SystemEvery outgoing message shown to you first — nothing sent without your say-so
✓
Automated RemindersJob and appointment reminders sent to customers 24 hours before — no-shows reduced
✓
Enquiry ManagementNew leads handled professionally, qualified and booked in — none lost to a slow response
✓
Daily Morning BriefingYour day, your jobs, your messages — summarised and sent to your WhatsApp every morning
✓
Rescheduling HandledCustomers changing plans? Your PA manages it, updates the diary and confirms the new time
✓
Set Up by JacquiEvery new client onboarded personally — trained to your trade, your tone, your business
Please note: Calendar integration is via Google Calendar. Tradify and similar standalone trade management platforms are not currently supported.
Appoint Your PA — Get Started
Build Your Plan
Add-Ons — In Order

Each add-on builds on the one before it. Start with the Core Plan, then add what your business needs. You cannot skip a tier — each one connects to and enhances the last. Every add-on is designed to pay for itself within the first month.

01
Voice Notes £5 + VAT / month
"Your hands are busy — your PA still listens"
£5
+ VAT / month
Send voice notes to your PA instead of typing — perfect when you're on the tools, mid-treatment or between lessons
Describe a job, update your diary or dictate a message — your PA transcribes and acts immediately
No stopping work to type. No missed instructions. Hands-free communication, as naturally as talking
Transcriptions saved to your conversation history — refer back to any voice note at any time
Requires: Core PA Plan
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02
Enhanced Diary & Reminders £5 + VAT / month
"Finish one job, find the next already planned"
£5
+ VAT / month
Voice-note diary changes on the go — your PA updates the calendar immediately without you stopping
Automated 48-hour and 24-hour reminders reduce no-shows and last-minute cancellations
Unanswered quotes followed up automatically — no more jobs lost because you forgot to chase
Weekly job sheet summary sent every Friday — see the week ahead before the weekend
Requires: Core PA Plan + Add-On 1 (Voice Notes)
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03
Inbox & Email Management £5 + VAT / month
"Your inbox handled while you work"
£5
+ VAT / month
Your PA monitors your email inbox and flags urgent messages in your daily briefing
Draft replies prepared for your approval — you review, approve and send in seconds
Supplier correspondence, customer follow-ups and admin emails handled professionally
Out-of-hours auto-reply sent to anyone who emails outside business hours
Requires: Core PA Plan + Add-Ons 1–2
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04
Quotes, Invoices & Documents £5 + VAT / month
"Your paperwork done before you're off the job"
£5
+ VAT / month
Branded quotes and invoices generated from your templates and sent directly from your email
Payment reminders sent automatically at 7, 14 and 30 days — no more chasing invoices yourself
Job completion messages sent to customers on your behalf — professional finish every time
Voice-note the job details on the way home — invoice ready by the time you're back
Requires: Core PA Plan + Add-Ons 1–3
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05
Google & Local Search Presence £10 + VAT / month
"Be found before your competitors — without spending on ads"
£10
+ VAT / month
Full Google Business Profile setup and ongoing optimisation — categories, photos, attributes, posts
Review request messages sent to customers automatically after each job — builds your reputation passively
Monthly GBP posts keep your profile active and ranking above competitors
Local SEO strategy — so when someone searches "plumber near me" or "hairdresser in [town]", you appear
Requires: Core PA Plan + Add-Ons 1–4
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06
Email Marketing & Client Retention £10 + VAT / month
"Turn past clients into repeat business — automatically"
£10
+ VAT / month
Automated welcome sequence converts new enquiries into paying clients before you've even spoken
Monthly newsletter keeps your name in front of past clients — the single biggest driver of repeat business
Re-engagement campaign for dormant contacts — one reactivated client easily covers this cost
Seasonal campaigns timed to your busiest periods — maximise revenue when demand is highest
Requires: Core PA Plan + Add-Ons 1–5
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07
Content & Copywriting £10 + VAT / month
"Say it professionally — every time"
£10
+ VAT / month
Monthly blog post or case study — content that builds trust and turns browsers into buyers
Landing page copy for new services or seasonal promotions — written to convert, not just inform
Client success stories formatted for your website and social media — your best work, showcased
All content written in your voice, approved by you before it goes anywhere
Requires: Core PA Plan + Add-Ons 1–6
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08
Business Growth Toolkit £10 + VAT / month
"Sell more, more confidently — with the right tools"
£10
+ VAT / month
Defined customer persona — know exactly who to target and how to speak to them
Discovery call script — turn enquiry calls into confident, natural sales conversations
Sales script for phone and WhatsApp — a repeatable framework that closes jobs consistently
Professional proposal template — impress potential clients before you've even quoted
Requires: Core PA Plan + Add-Ons 1–7
Premium Service
Social Media Management

Full social media management is available as a bespoke service — priced individually based on your platforms, posting frequency and content requirements.

Good to Know
A few important details
📋
Add-ons must be taken in order
Each add-on is designed to build on the last. You cannot select Add-On 5 without Add-Ons 1–4 already active. This ensures your PA has the full picture at every stage and nothing falls through the gaps.
📅
Rolling monthly — no long contracts
All plans and add-ons are rolling monthly. Add or remove add-ons with one month's notice. No minimum term, no exit fees, no small print surprises. Your business changes — your PA adapts.
🧾
VAT is charged in addition
All prices shown on this page exclude VAT. VAT will be added at the prevailing UK rate (currently 20%) and shown separately on your invoice. Invoices are issued on the 1st of each month.
👋
Set up personally by Jacqui
Every new client is onboarded personally by Jacqui Hughes. Your PA is trained to your trade, your tone and your clients before it handles a single message. Typically ready within five working days.