The quotes, the invoices, the emails, the diary, the orders, the follow-ups — the admin pile that clogs up your day and swallows your evenings.
Get your own PA to clear it, organise it and keep you on top of it all — so your day runs smoothly, your evenings are yours again, and you can get back to the work you actually love.
No pressure, no commitment. Once you see how your PA helps, your first month is free — with no setup fees.
But that's where the hours go — and every one of them is an hour you're not earning, resting, or growing.
Quotes to write, invoices to chase, emails to answer — all waiting for you after the day's real work is done.
Double-bookings, things you forgot to write down, and no clear picture of your week.
Unpaid invoices, follow-ups and replies slip through — because there's only one of you.
You're at the kitchen table at 10pm doing admin, because there was no other time to do it.
Not a chatbot. Your own assistant, set up around your business and your way of working — so the noise gets handled and you stay in control.
Replies to enquiries promptly and warmly, gathers the details, pencils people into your diary, and checks with you before anything's confirmed.
Remembers your clients, your preferences and the little things — so nothing important slips through the cracks.
Adds bookings and events, flags clashes, and sets your reminders — your day in order, ready for your nod.
Drafts your emails and follow-ups ready to approve, files your documents, and handles the bits that drain your evenings.
Your PA does the legwork — answering, drafting, organising — but nothing goes out to a customer until you've given the nod. No surprises, no messages you didn't approve. Nothing's confirmed without your say-so.
Got something you'd love your PA to plug into? Just ask.
Your PA can already create its own graphics and short video clips. Beyond that, a lot of the software you rely on every day — your shop, your socials, your suppliers, your booking tools — has a built-in "door" for assistants like yours. Tell us what you'd love it to do, and we'll see whether we can connect it. If the door's open, we'll wire it up for you.
It's built to talk to your customers out front. Your SmoothDay PA is built to work for you — handling your emails, your diary and your admin behind the scenes. Different jobs, so use both.
Let the customer-facing bots greet people at your shopfront. Let your SmoothDay PA keep everything behind the scenes running smoothly — because when your day runs smoothly, your customers feel it too.
Jacqui Hughes · Founder
"SmoothDay PA isn't a faceless app. There's a real person — me — behind every assistant."
When you first get in touch, you'll chat with Pippa — she gets to know your business, your tone and what eats your time. Then, behind the scenes, I personally build your assistant around everything she's gathered — set up to fit you, never a one-size-fits-all template.
It's built on five decades of real personal-assistant experience — so your PA works the way a great PA actually should. And I don't disappear once it's running: as your business changes, I'm the one quietly making the tweaks that keep your PA sharp and fit for purpose.
You'll see big tech rolling out AI chatbots that answer your customers. That's a different thing entirely. SmoothDay PA gives you your own assistant — one that works for you, behind the scenes: handling your emails, your diary and your admin, and always checking with you before it sends or books anything. Not a bot bolted onto your shopfront — a real PA in your corner.
Jacqui Hughes — Founder, SmoothDay PA
A friendly WhatsApp chat about your business, your tone and what eats your time.
Set up personally, behind the scenes — your voice, your diary, your way of working.
Your PA handles the noise and keeps you on top of it. You get your evenings — and your focus — back.
Builders, plumbers, electricians and more.
Mortgage brokers, accountants, consultants — your day organised.
Shops and online sellers — customer messages, orders and Amazon admin.
Salons, therapists, wellness pros.
Driving instructors, tutors, trainers.
Something else? We tailor a PA to fit.
Your first month is free — and there are no setup fees, ever. Your PA settles in alongside you, handling your emails, calendar, documents and admin while you get to know each other. Once you're settled and your PA has its own dedicated number, the full service opens up — including looking after your customers directly.
For getting started — steady, everyday support.
For busy businesses with a steady flow of work.
For high-volume days and growing teams.
First month free, no setup fees. 3-month minimum, then rolls month-to-month — cancel any time after. Social media management and accountancy & bookkeeping are specialist services, quoted separately.
No payment to get started. When your PA is set up, we'll arrange a simple, secure Direct Debit through GoCardless — but nothing is taken during your free first month. Your first payment is collected at the start of month two, and you can cancel any time after the 3-month minimum.
Message Pippa, ask her to do something real, and let's get to know each other. First month free — no setup fees.
Chat with Pippa