The messages. The enquiries that pile up. The diary. The admin that swallows your evenings. Running a business shouldn't mean doing everything yourself.
Get your own PA to answer, organise and keep you on top of it all — and get back to the work you actually love.
Built and personally run by Jacqui Hughes — five decades of PA experience, already looking after real UK businesses today.
No pressure, no commitment. Your first month is free — with no setup fees.
But that's where the hours go — and every one of them is an hour you're not earning, resting, or growing.
Enquiries sit unanswered while you're on the tools, with a client, or finally sitting down.
A message left too long is often a job gone — to whoever replied first.
Double-bookings, no-shows, and that appointment you forgot to write down.
Quotes, follow-ups, emails, reminders — done at 10pm because there was no other time.
Not a chatbot. Your own assistant, set up around your business and your way of working — so the noise gets handled and you stay in control.
Replies to enquiries promptly and warmly, gathers the details, pencils people into your diary, and checks with you before anything's confirmed.
Remembers your clients, your preferences and the little things — so nothing important slips through the cracks.
Adds bookings and events, flags clashes, and sets your reminders — your day in order, ready for your nod.
Drafts your emails and follow-ups ready to approve, files your documents, and handles the bits that drain your evenings.
Your PA does the legwork — answering, drafting, organising — but nothing goes out to a customer until you've given the nod. No surprises, no messages you didn't approve. Nothing's confirmed without your say-so.
Jacqui Hughes · Founder
"SmoothDay PA isn't a faceless app. There's a real person — me — behind every assistant."
When you first get in touch, you'll chat with Pippa — she gets to know your business, your tone and what eats your time. Then, behind the scenes, I personally build your assistant around everything she's gathered — set up to fit you, never a one-size-fits-all template.
It's built on five decades of real personal-assistant experience — so your PA works the way a great PA actually should. And I don't disappear once it's running: as your business changes, I'm the one quietly making the tweaks that keep your PA sharp and fit for purpose.
Jacqui Hughes — Founder, SmoothDay PA
A friendly WhatsApp chat about your business, your tone and what eats your time.
Set up personally, behind the scenes — your voice, your diary, your way of working.
Your PA handles the noise and keeps you on top of it. You get your evenings — and your focus — back.
One simple price to begin — the full PA, nothing held back. You don't pick a tier at sign-up; everyone starts here and only grows if they need to. Your first month is free, with no setup fees, ever. Your PA settles in alongside you — handling your emails, calendar, documents and admin — and once you're settled and it has its own dedicated number, the full service opens up, including looking after your customers directly.
Where everyone begins — the complete PA, settled in around you.
Only if you grow into it — Pippa lets you know when you're consistently busy enough to step up.
For high-volume days and growing teams.
First month free, no setup fees. 3-month minimum, then rolls month-to-month — cancel any time after. Social media management and accountancy & bookkeeping are specialist services, quoted separately.
Message Pippa, ask her to do something real, and let's get to know each other. Your first month is free — no setup fees, no commitment.
Start with a free chat