SmoothDay PAyour day, handled
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Your own AI personal assistant

How hard is your day?

The messages. The enquiries that pile up. The diary. The admin that swallows your evenings. Running a business shouldn't mean doing everything yourself.

So get your own PA to handle it — and get back to the work you actually love.

Start with a free chat See how we help your trade ↓

Just message Pippa and get to know each other — no pressure. Then your first month's free, with no setup fees.*

UK-based Set up personally by Jacqui ICO-registered for data protection A real person behind every PA

Sound familiar?

You didn't start your business to become its admin department.

But that's where the hours go — and every one of them is an hour you're not earning, resting, or growing.

Messages pile upEnquiries sit unanswered while you're on the tools, with a client, or finally sitting down.
Enquiries slip awayA message left too long is often a job gone — to whoever replied first.
The diary's a messDouble-bookings, no-shows, and that appointment you forgot to write down.
Admin eats your eveningsQuotes, follow-ups, emails, reminders — done at 10pm because there was no other time.

The fix

Your own PA — handling it all, quietly, in the background.

Not a chatbot. Your own assistant, set up around your business and your way of working — answering, organising and chasing so you don't have to.

💬

Answers your messages

Replies to enquiries promptly and warmly, books people in, and only nudges you when it matters.

🧠

Never drops a detail

Remembers your clients, your preferences and the little things — so nothing important slips through the cracks.

📅

Runs your diary

Books, reminds, reschedules and keeps your day in order across your calendar.

✉️

Clears the admin

Drafts emails, sends follow-ups, files your documents and handles the bits that drain your evenings.

Jacqui Hughes, founder of SmoothDay PA Founder

A real person behind every PA

Hi, I'm Jacqui.

SmoothDay PA isn't a faceless app. When you first get in touch, you'll chat with Pippa — she's the one who gets to know your business, your tone and what eats your time. Then, behind the scenes, I personally build your assistant around everything she's gathered — set up to fit you, never a one-size-fits-all template.

And I don't disappear once it's running. As your business changes, I'm the one quietly making the adjustments and tweaks that keep your PA sharp and fit for purpose — so it carries on working exactly the way you need.

Jacqui HughesFounder · SmoothDay PA

In their words

What it feels like to have your day handled.

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Your client's words will go right here — a sentence or two on what changed once their PA took the admin off their plate.

Add a nameTheir business
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A second short quote — perhaps about enquiries turning into booked jobs, or finally getting their evenings back.

Add a nameTheir business
“

A third — the personal, "set up by Jacqui" reassurance and how easy it was to get started.

Add a nameTheir business

Real client quotes will be added here as we gather them.

Built for your line of work

What do you do?

Trade & Construction

Builders, plumbers, electricians, sparkies and more.

See how we help →

Professional & Financial

Mortgage brokers, accountants, consultants.

See how we help →

Health & Beauty

Salons, therapists, wellness pros.

See how we help →

Training & Education

Driving instructors, tutors, trainers.

See how we help →

Bespoke to You

Something else? We tailor a PA to fit.

See how we help →

Up and running in days, not weeks

How it works

1

Pippa gets to know you

A friendly WhatsApp chat about your business, your tone and what eats your time.

2

Jacqui builds your PA

Set up personally, behind the scenes — your voice, your diary, your way of working.

3

Your day gets lighter

Your PA handles the noise. You get your evenings — and your focus — back.

Simple, honest pricing

Every plan is the full PA. You just choose how much you need.

Your first month is free — and there are no setup fees, ever.
In that first month your PA settles in alongside you — handling your emails, calendar, documents and admin while you get to know each other. Once you're settled in together and your PA has its own dedicated number, the full service opens up — including looking after your customers directly.

Starter

£75/mo + VAT

For getting started — steady, everyday support.

  • The complete PA
  • WhatsApp & email
  • Diary & reminders
  • UK-based, set up by Jacqui
Get started
Most popular

Professional

£120/mo + VAT

For busy businesses with a steady flow of work.

  • Everything in Starter
  • Higher usage allowance
  • Reminders & follow-up drafts
  • Priority support
Get started

Business

£199/mo + VAT

For high-volume days and growing teams.

  • Everything in Professional
  • Highest usage allowance
  • Heaviest workloads handled
  • First in the queue
Get started
📈 Busy spell? Your PA scales with you — if your workload spikes for a while, just say the word and we'll make sure nothing gets dropped. If you consistently outgrow your plan, we'll have a friendly chat about moving you up a tier.

All prices exclude VAT. First month free, no setup fees. *3-month minimum, then rolls month-to-month — cancel any time after.

Website builds, social media management, accountancy & bookkeeping, and custom system integrations are specialist services, quoted separately — not part of the standard PA.

Ready for a smoother business day?

Message Pippa, ask her to do something real, and let's get to know each other. First month free — no setup fees.

Chat with Pippa