AI Employee · Health & Beauty

Stay in the chair.
Not on your phone.

Your SmoothDay PA takes bookings on WhatsApp, manages your appointment diary, sends reminders and handles rescheduling — so you can focus entirely on your clients without the constant interruption.

Appoint Your PA See How It Works →
40%
Fewer no-shows with
automated reminders
2 hrs
Admin saved every
single day
24/7
Bookings taken even
when you're with a client
👆
Live example
Hairdresser & Salon PA

Your PA would be configured for your specialism — this is just one example of how it looks in use.

portal.smoothdaypa.co.uk
CL
💬
📅
Chat with your PA
Your PA
online · managing bookings
P
Morning Claire! You have 6 appointments today starting at 9am with Emma Taylor — cut and colour. New enquiry from Katie Barnes asking about a full balayage — first-time client. Shall I send her your prices and offer a slot?
C
Yes — Tuesday or Wednesday afternoon works.
P
Done — prices sent to Katie with a Tuesday 2pm offer. Also Sophie Reed wants to rebook her highlights from last week — shall I offer Thursday at 2pm?
C
Thursday 2pm is perfect.
P
Sophie rebooked — Thursday 2pm confirmed ✓. I've also sent 48-hour reminders to tomorrow's clients. 4 confirmed, 1 still to reply.
Thursday — Appointment Diary
← →
M
T
W
T
F
S
S
14
15
16
17
18
19
20
09:00
Emma Taylor — Cut & colour
2hrs · Confirmed · Reminder sent ✓
11:15
Priya Shah — Blow dry
45min · Confirmed
14:00
Sophie Reed — Highlights (rebooked)
PA rebooked · Confirmed
16:00
Katie Barnes — Balayage (new client)
PA booked · Deposit requested

Works across all health & beauty specialisms

Your PA is configured entirely around your specialism, your services, and how you prefer to work with clients.

Hairdresser & Salon Owner Beauty Therapist Nail Technician Aesthetics Practitioner Massage Therapist Lash & Brow Technician Microblading & PMU Artist Mobile Beauty Professional + any health & beauty business
How It Works

Your clients always get
a response. You stay present.

No more interrupting a client to answer a booking message. Your PA handles it — and you see the confirmed appointment in your diary when you're free.

01
💬
Client messages on WhatsApp
A client asks to book, rebook, or check availability. Your PA responds instantly — day or night — checks your diary and confirms the right slot, all in your name, while you're with another client.
Instant reply Availability check Instant booking
02
📅
Booking confirmed, reminder set
Once a slot is agreed, your PA confirms it, adds it to your diary, sends a deposit request if needed, and schedules an automatic reminder 48 hours before — reducing no-shows without any effort from you.
Auto-confirmation Deposit request 48hr reminder
03
🔄
You focus on your client
While you're with one client, your PA is managing the next three. Rescheduling, new enquiries, deposit requests — all handled while your phone stays in your pocket.
Rescheduling managed New enquiries qualified Full diary overview
What Your PA Does

Everything that stops you
doing what you love.

01 / Bookings & Diary
Appointment Booking & Diary Management
Your PA takes bookings through WhatsApp and manages your diary end-to-end — no double bookings, no missed requests, no gaps left unfilled.
  • New bookings taken 24/7 on WhatsApp
  • Availability checked before confirming any slot
  • Instant confirmation sent to every client
  • Calendar kept updated in real time
  • Waiting list managed when fully booked
02 / Reminders & No-Shows
Automated Client Reminders
Your PA sends appointment reminders automatically — so clients don't forget and your chair is never empty when it should be full.
  • 48-hour reminder sent to every client
  • Day-before confirmation for new clients
  • Rescheduling managed if they can't make it
  • Deposit requests sent for new bookings
  • Cancellation slots offered to waiting clients
03 / Rebooking & Retention
Rebooking & Client Retention
Your PA follows up with clients who haven't rebooked, sends post-treatment messages, and handles rescheduling requests — keeping your diary consistently full.
  • Post-appointment rebooking messages
  • Lapsed client follow-ups (configurable)
  • Review and testimonial requests after treatment
  • New client enquiries qualified and booked
  • Product and aftercare information sent
04 / Inbox & Admin
Inbox & Business Communications
Your PA monitors your inbox, flags what matters and handles routine messages — supplier queries, product enquiries, business admin — so nothing ever piles up.
  • Inbox monitored and summarised daily
  • Important messages flagged immediately
  • Draft replies prepared for your approval
  • Supplier and product enquiries handled
  • Nothing missed while you're with clients
Trust & Professional Standards

Built around your
professional standards

Every SmoothDay PA for a health and beauty professional is configured to handle client information with the discretion and care your clients expect and your insurance requires.

"Your PA handles every client interaction with the same care and confidentiality you do. Your reputation, protected."

— The SmoothDay PA Standard

Whether you're a sole trader working from home or running a busy salon, your clients trust you with personal information, appointment history, and health details. Your SmoothDay PA is configured to handle that information with the same discretion you would — never sharing it, never misusing it, always keeping it private.

Every message sent in your name is professional, warm, and consistent with how you work. Your clients will simply think your admin has got remarkably good.

GDPR Compliant
Client Records Protected
Fully Confidential
Audit Trail Kept
🔒
Client Data, Handled Properly
Appointment history, treatment notes, and contact details are stored and used only for their intended purpose. Your client data is never shared, never used for any other purpose, and always handled in line with GDPR.
💛
Warm, Personal, Professional
Every message your PA sends is configured to sound like you — warm and personal, never robotic. Clients feel looked after and valued, from first enquiry to post-treatment follow-up.
📋
Full Appointment History
Every booking, rescheduling, and communication logged and accessible. If a client asks about their last appointment, your PA knows. If you need to check what was agreed, it's all there.
🛡️
Your Voice, Your Standards
Your PA is configured around how you work, the prices you charge, the services you offer, and the boundaries you keep. Nothing goes out without reflecting your professional approach — and nothing is ever sent without your awareness.
Built on 50 years of real
PA experience.

SmoothDay PA was founded by Jacqui Hughes, a PA and business support professional with over five decades of experience helping small business owners across a wide range of industries. Every interaction your PA has, every standard it holds, reflects that real-world knowledge and judgement. The intelligence is artificial. The care behind it isn't.

Jacqui Hughes, Founder of SmoothDay PA
"I built the PA I always wished I could give every client — one that never forgets, never drops the ball, and always knows how things should be done."
Jacqui Hughes — Founder, SmoothDay PA
Why SmoothDay PA

The AI employee that pays
for itself on day one

One empty appointment slot pays for a week of SmoothDay PA. But more than the money — it's the freedom to focus entirely on your clients, knowing every enquiry behind you is handled.

📵
No More Missed Bookings
A client messages at 7pm while you're at home. Your PA responds within minutes, checks your diary, and confirms the booking. By morning it's done — without you lifting a finger.
🗓️
No-Shows Dramatically Reduced
Automated 48-hour reminders mean clients don't forget, and your PA proactively fills cancellations from your waiting list. An empty chair becomes much rarer — and when it does happen, it fills quickly.
💛
Every Client Feels Cared For
Post-treatment follow-ups, rebooking messages, birthday reminders — your PA builds the kind of personal, attentive relationships that keep clients coming back month after month.
💅
Back-to-Back, Not Back-to-Phone
While you're with a client, your PA is managing the next three. No more stepping out to reply to a WhatsApp, no more distracted consultations. You're present — and professional — with every client.
🗣️
Sounds Like You, Always
Every message goes out in your name, in your tone, with the warmth and professionalism your clients expect. They'll have no idea it's AI — they'll just think you've got brilliant admin support.
📈
Grows As Your Business Grows
Start with booking management and reminders. Add email, client follow-ups, social media, and invoicing as your business grows — all included within the same service, scaling with you.
See It In Action

Your PA. In the salon.
Always on.

See how SmoothDay PA handles client bookings, reminders and enquiries — while you stay focused on the chair.

Appoint Your PA
Let's have a conversation.

Tell us about your business and how you work, and Jacqui will be in touch to show you exactly what your PA would look like — no commitment, no pressure.

  • Ready to go within a week
  • No long contracts — rolling monthly
  • Jacqui handles every setup personally
  • UK-based support throughout
Register Your Interest
We'll be in touch within one business day.
No spam. No hard sell. Just a conversation.
✓

Thank you!

Jacqui will be in touch within one business day to chat about your business and show you what your PA could look like.